This year, Beijing International Book Fair (BIBF) was held at the China International Exhibition Center (Shunyi) from August 26 through 30. BIBF expands its exhibition area to 66,000 square meters and features five exhibition halls, with United Arab Emirates being the Country of Honor. Over 2300 publishers from 82 countries have participated in this event, a 6.8% growth from last year. Hung Hing was in the East Hall 2 together with the international publishers. With the ever growing reading population in China, and Hung Hing’s knowledge and establishment in the China domestic market. We have taken this opportunity to represent a number of our customers to sell their foreign rights and English language books into the Chinese market. This year has proven a success, and we have walked away with a number of deals in our pocket. At the same time, Beluga had a tremendous response with its in-house developed Little Musician Series and the newly launched “Meet the Animals” box set. Find out more from us at the upcoming Frankfurt Book Fair this year.