Packaging Innovations NEC 2014

HH Deluxe Packaging had another successful show-case last week at the Packaging Innovations Exhibition in Birmingham, UK.  The upgraded stand once again had a very strong design appeal with all our brand new sample displays bringing new faces to talk with HH Deluxe Packaging.  We also neighboured our partners Toly Products stand, who supply high-quality plastic packaging solutions for the make-up, skincare and fragrance sectors.

Particularly popular areas this year included the creative and proto-typing services in the UK, and the inventive use of new and combined print techniques to really offer a premium, luxury look and feel.

The calibre of attendees was consistently high with the show attracting 6004 unique visitors over the two days.  The event also included a two-day comprehensive free-to-attend learnShops seminar programme, with world-class speakers from DHL Supply Chain, Iceland Foods, The Barts Ingredients TM Co Ltd, Recoup, Marks and Spencer, Wilkinson, Tesco, and Oloves.

Topping the bill was packaging Guru Lars Wallentin, Founder of, who remarked on the importance of consumer communication within the industry:

“Your brand’s positioning determines what you are going to do. Clear positioning will help you define that ‘big idea’, otherwise you are only selling on price. Whatever we do – whether it’s telling a story through packaging or creating an opening ritual – it’s important to create a synergy between the brand and the consumer. In the world of packaging where creativity is endless, it’s essential to communicate your message, rather than using your logo to sell. Change the information on your packaging into real communication.”

It was great to open discussions with even more major brands at Packaging Innovations this year and we are now busily following up on all projects with both new and existing luxury packaging customers.

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